Women are wearing their gym gear everywhere: to the shops, school pick-up, even out to lunch. And it’s all thanks to one woman, Lorna Jane. She has singlehandedly turned daggy leotards into what she calls “active wear”. It’s the look good, feel good concept. And Lorna Jane is looking and feeling very good. She has built an active wear empire along with her husband, “Bill the Butcher”. And they’ve just knocked back half a billion dollars for their business. But in recent months Lorna Jane’s been accused of discriminating against larger women, and fostering a bullying culture. Allison Langdon goes inside the active wear empire to find out the truth about Lorna Jane.
Reporter: Allison Langdon
Producer: Stephen Taylor
Click here to visit the official Lorna Jane website.
Living the Dream