You’ve probably never heard of David Droga but his reach and influence is vast. He’s the knockabout advertising guru who has taken on the world and won, making him one of the most powerful Australians on the planet. He’s the boy from Snowy River who’s now the toast of New York working behind the scenes for Beyonce, Barack Obama, Hilary Clinton, and Bill Gates. Not only does Droga use his wit and creative zeal to sell stuff, he is hard at work changing the world for the better, one advertising campaign at a time. On 60 Minutes, Michael Usher discovers what is most surprising about this billion-dollar ad man, is his astonishing recipe for success.
Reporter: Michael Usher
Producer: Jo Townsend
Air Force One stunt | In an elaborate hoax, David Droga tricked the world into believing Air Force One had been vandalised with graffiti. | Click here to watch the Extra Minutes.
At home with Droga | David and his wife Marisa encourage their four creative children to daydream; "our kids are off with the pixies." | Click here to watch the Extra Minutes.